Product Strategy •
Designing end-to-end • UX

ABOUT

Led end-to-end design for large-scale consumer products across NAVER and NAVER Webtoon, including the 2.5M+ MAU Series platform.

I specialize in mobile and web product design, shaping complex interaction models and aligning UX decisions with product strategy.

My work spans content discovery, search UX, system-level mapping, and mobile browser design, bringing clarity and scalability to products used by millions.

EXPERIENCE
Naver Webtoon
Naver
EDUCATION
Ewha Womans University, MA/BA
CONNECT
Linkedin
Email
BASED
Boston, MA

01

Series

NAVER Webtoon • 2020 - Present
I redesigned Naver Series’ content discovery by restructuring the information hierarchy and improving recommendation logic to surface new contetns more effectively.

As the Senior UX Designer and PM, I drove the full lifecycle—from research and problem framing to design, launch, and iteration.

Series App ↗︎

29.5%+

Click per content title

14.7%+

New content views

11.5%+

New content purchase

02

Restaurant Search Results

NAVER • 2016 - 2019
I redesigned Naver’s restaurant search results to better reflect user intent by clarifying information hierarchy and making key details easier to compare.

As the UX Designer, I owned the full process—from research and problem definition to design, prototyping, and testing.

Search Result ↗︎

56%+

Search efficiency

24%+

Action button click rate

02

Restaurant Search Results

NAVER • 2013 - 2015
I redesigned Naver’s restaurant search results to better reflect user intent by clarifying information hierarchy and making key details easier to compare.

As the UX Designer, I owned the full process—from research and problem definition to design, prototyping, and testing.

Search Result ↗︎

56%+

Search efficiency

24%+

Action button click rate

03

Subway Map for Millions

NAVER • 2015 - 2017
I redesigned Korea’s national subway map by establishing a unified, scalable design system that corrected structural inconsistencies and geographic distortion.

As the UX Designer, I contributed to benchmarking, defining system principles, and designing map components throughout the project.

Subway map ↗︎

4

Won multiple design awards, including the Red Dot Best of Best

19

Patents Filed in Korea and the U.S.

03

Subway Map for Millions

NAVER • 2013 - 2016
I redesigned Korea’s national subway map by establishing a unified, scalable design system that corrected structural inconsistencies and geographic distortion.

The new map was deployed nationwide and earned 4 design awards and 19 patents.

As the UX Designer, I contributed to benchmarking, defining system principles, and designing map components throughout the project.

Subway map ↗︎

4

Won multiple design awards, including the Red Dot Best of Best

19

Patents Filed in Korea and the U.S.

04

Whale Mobile Browser

NAVER • 2019- 2020
I launched the mobile version of NAVER’s Whale browser by redesigning core desktop features into a mobile-optimized UX and interaction model.

As the UX Designer, I orchestrated the mobile transition—from feature selection and interaction redesign to prototyping and launch.

Whale Browser ↗︎

10%+

Mobile browser market share in Korea



04

Whale Mobile Browser

NAVER • 2017- 2019
I launched the mobile version of NAVER’s Whale browser by redesigning core desktop features into a mobile-optimized UX and interaction model.

As the UX Designer, I orchestrated the mobile transition—from feature selection and interaction redesign to prototyping and launch.

Whale Browser ↗︎

10%+

Mobile browser market share in Korea